House of Secrets | APEX, an immersive VR music video by House of Secrets
House of Secrets is one of the leading studios for computer and VR animation in the Netherlands. We excel in character animation, realism and virtual reality applications. Our services range from immersive experiences for museums and brands to full-scale virtual reality productions. With 12,5+ years of experience in visual effects and animation, having worked with international brands and Dutch television stations alike, House of Secrets now focuses on in-house animation productions for (interactive) immersive experiences.
musicvideo, music, video, VR, oculus, vive, animation, virtual reality, virtual, 360, reality
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About This Project

Our new realtime animated VR music video is called APEX.
It tells the story of realities colliding, throwing the viewer in the midst of chaos. Within fire and destruction, the viewer experiences something violent yet beautiful.


Being confronted with a power so great, all you can do is watch the world burn. Finding beauty in insignificance, accompanied with ear shattering electronic music. APEX means to overwhelm and inspire.


APEX premiered at the Tribeca film festival in April of 2017. Today, APEX is available through Transport, Kaleidoscope, Steam and the Oculus Store.

Screenings and Awards

APEX screened at

PREMIERE – Virtual Arcade program at the 16th annual Tribeca Film Festival, New York, United States, April 19-30 2017

World VR Forum, Geneva, Switzerland, May 11 – 13 2017

Film du Marché de Cannes, Cannes, France, May 19 2017

Sonar+D, Barcelona, Spain, June 14-17 2017

Australian Virtual Reality Film Festival, Brisbane, Australia, August 10-13 2017


Sven Neve and Arjan van Meerten


Arjan van Meerten


House of Secrets

Executive Producer

Animation, Unreal, VR